E-commerce full breakdownE-commerce full breakdownAlder and Fern sells loose-leaf tea online. Four tools watch the same shop, each with its own login and its own rules. The figures above are live: orders arrive through the day and slow down overnight.
Swipe to compare the four tools →
Same shop, same month. The gaps come from delivery charges, refunds, tracking that browsers block, and different ideas of what a sale is.
Klaviyo counts any order within five days of an email open. Meta counts any order within a week of an ad click. Google credits the last search. Plenty of customers did all three, so the same order gets claimed more than once.
Every tool is right by its own rules. None of them can say what the business actually made, or why.
UnVale connects read-only to each tool, checks the numbers against each other, and walks the founder through a written list of fixes in priority order.
Shopify is already flowing. Connect each tool and watch the dashboards fill in. Tap any box to trace where its data comes from and where it goes.
Every pipeline is built around the business in front of us. Start with a free chat about how you use your data, or go straight to the 7-day Diagnostic.